Blog #4

 The start of our second week at Nothing Bundt Cakes has been very exciting as we have been able to take on a lot more responsibility. We have been able to begin helping customers, and even though at first we needed some assistance, especially with more complicated cake orders, we have become much more knowledgeable about the products and significantly more efficient at serving customers. It has been really nice to have conversations with customers about the different events in their lives that they are celebrating. 

We have also been learning a lot about the business side of running a bakery, even from just working up front. Firstly, Nothing Bundt Cakes is a franchise, which puts a lot of limitations on the bakery. Recently, corporate discontinued the flavor Pecan Praline, and even in our short time of being at the bakery, several people have come in every day asking for the flavor. This was interesting to me because even though it seems to be a fan favorite at the South Euclid location, they cannot continue selling it. In addition, I have learned a lot about marketing. Nothing Bundt Cakes has several different ways that they reward loyal customers and incentivize them to keep coming back. First, they give out punch cards and when customers buy a dozen bundlets or boxes of bundtinis they can a free one. Also, all customers get a free bundlet on their birthday. In addition, they have several deals and coupons for members of their eclub. It has been really exciting to be able to learn about the business side so soon, and it demonstrates to me how every section of the bakery overlaps. Even though our plan was to formally learn about the business side later, it plays into so many other areas of the bakery.















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